The bottom line: For large swaths of the population, credibility in 2020 is about authenticity instead of objectivity. The company, headquartered in Texas, bills itself as a commentary and entertainment network that caters to everyday people, not a traditional news company headquartered in a big coastal city.Its business has been built around outspoken conservative personalities that have already proved successful in building massive, loyal audiences, like Levin and Beck, as well as Dave Rubin, and Phil and Jase Robertson from "Duck Dynasty.".Ad revenue is up 70% year-over-year.”īetween the lines: Unlike Fox News or even cable upstarts like Newsmax and One America News Network (OANN), Blaze Media is truly an identity brand. "It was the right call, even in the short-term. "It wasn’t without risk because we were walking away from a substantial amount of revenue, but we wanted to focus on better positioning ourselves for where we see things going within the next 3 to 5 years," emails Blaze Media CEO Tyler Cardon.It yanked the channel off the air to focus on building a digital empire that it thought would have more staying power and give the company greater control of its distribution. Prior to the merger, The Blaze had a traditional TV channel.
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