![]() ![]() Remember that product conversion rate has a huge influence on the order of Amazon search results. Primarily, this is a great chance to nudge the prospect closer to clicking “Add to Cart.” Your outstanding product title brought her here, and now your highly informative bullet points will secure the conversion. Product details optimization is important for a couple reasons. It’s also the place to use the keywords you couldn’t fit in the product title. The product details page is your opportunity to outline all the best features and benefits of your product in a series of concise bullet points. ![]() This is yet another reason to put your most crucial keywords first. Your product titles are going to look different depending on the device your prospect is using to browse Amazon. One last thing: keep screen size in mind. Regardless of how you look at it, Amazon keywords are essential to your product titles. Of course, you’re trying to appease the algorithm, too. Say it with me, folks: put your most important keywords in your product title, and put your very most important keywords at the beginning of your product title.īrand name. When shopping on Amazon, that means scanning product titles-often only the first part of product titles-in search of the one most relevant to the consumer’s needs. Normal people look for shortcuts all the time. If you do, please be a responsible citizen and turn yourself in to the police. When you search for a product, do you click on each result and carefully inspect the ins and outs of each product details page? Think about your behavior as an Amazon consumer for a moment. In fact, from a keyword perspective, it’s probably the most important part of your listing. Amazon keywords and your product titleĪs you may have already intuited, the title of your product is pretty important to its success in the Amazon search results. Optimizing an Amazon product listing is no different. You do this to ensure that your blog post is considered relevant when somebody searches for information regarding holiday shopping statistics. If it’s a list of 2018 holiday shopping statistics, you better make sure “holiday shopping statistics 2018” shows up in your URL, your page title, your meta description, and the like. When you optimize a blog post, you optimize for a keyword. ![]() Without strong keyword practices, the products you sell on Amazon are irrelevant. Amazon keywords, like s’mores Pop-Tarts, are foundational. Uh, how are s’mores Pop-Tarts related to human health?Įxactly. How are Amazon keywords related to product relevance? Nobody wants to use a search engine that populates the results with irrelevant products.Īmazon knows this, and A9 operates accordingly. There are reasons Amazon doesn’t show you nineteenth-century porcelain dolls when you search for dog food: one, dolls are vessels for demonic spirits two, dolls have nothing to do with dog food. A high-converting product, as you know, is one that actually convinces prospects to buy after they’ve clicked through to the product details page.Ī spooky example of an Amazon product details page.įor the purposes of this blog post, we’re mostly concerned with the first adjective: relevant. Given that, it comes as no surprise that the most relevant, high-converting products are the ones that win the top spots. Amazon organizes the product search results in order to sell as much stuff as possible. I share this obvious information because it’s the driving factor behind A9. It’s a place to sell stuff.Īmazon really, really wants to sell stuff. At the same time, though, it’s crucial to remember that Amazon is an online marketplace. Yes, it’s super helpful to think of Amazon as a search engine. Secondly, I think I got a little too excited in the intro. Download our free guide to Google Shopping and start spreading your brand today! What’s the deal with Amazon’s search algorithm?įirst of all-rude. Then we’ll share four Amazon keyword tips you can use to conduct better Amazon keyword research.Ī multi-channel ecommerce strategy is an effective ecommerce strategy. In this guide, we’ll explain why keywords are important for your success as an Amazon seller. Nonetheless, Amazon indexes information and uses an array of factors to determine who lands where in the product search results. True, with a relatively low number of ranking signals, its algorithm is simpler than those of Google and Bing. This isn’t surprising once you take a step back and recognize that-wait a minute- Amazon is a search engine. ![]()
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